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Small Business Marketing – An Introduction

Sean Hyde • May 10, 2021

Small business marketing is the process of promoting a company’s products and services to potential customers or clients. It can be done through advertising, public relations, sales promotions, sponsorships, direct mail campaigns, and other channels. Companies have always used these methods in both offline and online markets; however, with the rise of social media small businesses need to consider how they are using digital marketing as well as familiarize some terminologies to reach their target audience. In this blog post, which is Small Business Marketing an Introduction, we’ve compiled a few resources that will introduce some important things you need to know about small business marketing.


The most important thing for any business is staying relevant in today’s fast-paced world where new trends pop up every day! A lot of people think this means you should just jump on board anything trending but it’s not as easy as that. So here is the list of information for you that we hope you will find helpful. And if you need help don’t hesitate to contact us .


The Top 10 Things You Need to Know

about Small Business Marketing

1) What is a Small Business?

2) Introduction to Marketing

The marketing industry is a large, influential world that relies on innovative thinking to succeed. The link below will introduce you to some basic concepts.


Marketing is the act of facilitating the exchange of a given commodity for goods, services, and/or money to deliver maximum value to the consumer.



(courses.lumenlearning.com)


3) The A to Z Glossary of Marketing Terms

4) 75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know

A whole new world of business terminology awaits you. The link below contains just some abbreviations and acronyms that marketers use to stay on top of the game. 


Check out these 75 common marketing acronyms and abbreviations you can skim, study, or bookmark to save for later.


(blog.hubspot.com)


5) Tips for Getting Started With Small Business Marketing

Marketing your small business is not a one-size-fits-all solution. There are plenty of strategies to make sure you’re reaching the right people and persuading them into buying from you!


Learn basic marketing strategies that you can put in place to market a small business on a tight budget.


(thebalancesmb.com)


Free Consultation

Looking for ways to improve your small business? Click the button for a FREE Consultation.

6) The Beginner’s Guide to Online Marketing for Small Business

When it comes to getting started with online marketing for small businesses, the possibilities are limitless.



We’ve broken down everything you need to know about online marketing for small businesses as well as resources you can use to implement your strategy.


(fundera.com)


7) Small Business Marketing 101: Using Email, Social, Video, and More

The world is full of opportunities for a new business, but it’s important to find the marketing strategies that will work best.


Learn more about Small Business Marketing as taught by Sprout Social, HubSpot, Animoto, and Campaign Monitor!


(sproutsocial.com)


8) Email Marketing Basics for Small Business

Do you know how to reach your customers? If not, explore email marketing. 


Email marketing is just one of many ways to engage customers and ultimately lead them to purchase a product or service.


(sba.gov)


9) An Introduction to Social Media Marketing for Small Business Owners

It can be challenging to keep up with all the latest social media trends. Do you want your business on social media? 


This article will provide resources for small business owners on how to utilize social media to promote their brand and advertise their products.


(flagshipbanks.com)


10) SEO Marketing Explained: The Basics for Small Businesses

Marketing your small business is a complex and broad subject with many different strategies to consider. But the good news? There’s more than one way for you to grow your customer base!


Small businesses told us they struggle making SEO marketing work for them. So we’ve rounded up the basics to help get your small business started.


(campaignmonitor.com)

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