How To Advertise On TikTok

Sean Hyde • June 24, 2022

Since its launch in 2017, TikTok has skyrocketed in popularity over the last few years, and many brands are getting in on the fun. It’s now one of the fastest growing mobile apps in the world, with over 1 billion monthly active users. As a digital marketer, you can’t afford to ignore TikTok. Read on to discover how you can use the platform to market your product or service, and to reach new and diverse audiences around the world.

Advertising on TikTok for Brands

Advertising on TikTok is a great opportunity for brands. Its active user numbers already outpace Twitter and Snapchat and it's less saturated with ads than other social networks.

In early 2019, TikTok released a beta version of its advertising platform. Since then, big brands like Nike and Apple Music have used TikTok advertising to promote their products with unique and entertaining ads.

Advertising on TikTok offers unique formats and targeting options that, when used effectively, help you access one of the most lucrative and hard to reach user groups: Gen Z. However, advertising on TikTok isn’t suitable for all companies.

Do You Have the Budget to Advertise on TikTok?

While larger businesses like Nike, Disney, and Grubhub have swiftly taken to advertising on TikTok to drive huge impressions, TikTok ads might be less affordable for smaller businesses.

Because ads on the platform are new and rare, they come at premium costs that start at an average of $10 per CPM and can go up to $300,000 total budget for larger campaigns. Moreover, TikTok campaigns require a minimum investment of $500 so they might not be a great fit for your business if you’re looking for more affordable and predictable advertising options.

If you decide TikTok ads are a worthy investment for your business, here’s how to get started.

Sign Up For A TikTok Business Manager Account

First, create a TikTok ad account.

Even if you already have a user account, this separate login is necessary to create ads.

When you sign up, you will need to provide some basic information about yourself and your business.

Once this is completed and your account is confirmed, you will be ready to start using the self-serve platform.

Choose your objective

To get started, log into TikTok Ads Manager and click the Campaign button. TikTok has seven ad objectives broken down into three categories:

Awareness

Reach: Show your ad to the maximum number of people (in beta).

Consideration

Traffic: Drive traffic to a specific URL.
App Installs: Drive traffic to download your app.
Video Views: Maximize video ad plays (in beta).
Lead Generation: Use a pre-populated Instant Form to collect leads.

Conversions

Conversions: Drive specific actions on your site, like a purchase or subscription.
Catalog Sales: Dynamic ads based on your product catalog (in beta, and only available to those with a managed ad account in supported regions).

Set Up the Ad Group

The next step is to create an ad group within the campaign. This step is when placements and targeting are decided. Within a campaign, you can have different ad groups intended for different audiences.

Advertising on TikTok gives you access to advertising on the entire family of related applications, which includes Vigo Video (India only), BuzzVideo (Japan), TopBuzz (US and BR), Babe (Indonesia), and News Republic (worldwide). You can choose to limit your ads to TikTok or to the entire network.

TikTok will calculate where it can get the best results with your ad and place it there.

Once you've chosen your preferred placements, follow the instructions to enter all the assets needed to start running your ad, including URLs, display names, images, categories, etc.

A very interesting aspect of this step is the keyword section, which allows you to select up to 20 terms to describe your website or application. These keywords will be used to show your products to the right audience, so think carefully about your choices.

Finally, the "Targeting" section allows you to define the target audience for your ads. You can set parameters such as location, age, gender, languages, devices, and more.

Control Your TikTok Ad Spend, Duration, and Goals

Now you’re ready to choose a budget, schedule, and goal for your TikTok ads.

Set a Budget and Schedule

In the Budget & Schedule section, set the budget for the ad group. You can choose either a daily budget (the amount you’re willing to spend each day) or a total budget (the total amount you’re willing to spend for the duration of the schedule). Note that there’s a $50 minimum for the daily budget and total budget at the ad group level. Editor’s Note: At the time of this writing, the minimum daily budget at the ad group level was quoted as $50 USD (as shown in the screenshot below). Current help files for TikTok Ads now quote the minimum daily budget at the ad group level as $20 USD.

Also choose the scheduled duration for your ads. Day parting allows you to select specific times of the day or week on which to run your ad.

Target your audience

Like most social ads, TikTok allows you to show your ads specifically to your target market. You can use a lookalike or custom audience, or target your ads based on:

Gender
Age
Location
Language
Interests
Behaviors
Device details

Takeaway

TikTok is becoming the advertising platform for marketers for various reasons: its high engagement rate (29%) and large audience base. This is why it is most suitable for companies that have an international audience and target the younger generation.

With TikTok’s advertising features, you can create ads that will reach your audience in different countries, helping you to expand your reach. The new TikTok Lead Generation objective allows you to reach and engage with prospects and customers and collect their data directly on in-stream ads on TikTok. This tool is designed for mobile devices, so users can fill out the form right on TikTok.

You can also customize the form to get the information you need for your business and download it manually or integrate it with different CRMS and Autoresponders through LeadsBridge automated bridges. Discover our TikTok Lead Generation integrations and join the TikTok Custom Audience waiting list to take full advantage of your TikTok advertising campaigns.

If you want to launch your ad to a particular group of people, for example to run a remarketing campaign, you can create a custom audience through existing TikTok user IDs. Simply upload the list of IDs to a CSV, TXT or ZIP file. You will also need a TikTok pixel in order to run remarketing campaigns and to track campaign effectiveness.

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Boost Engagement with Local Business Social Media Tips

By Sean Hyde • June 13, 2025

In today’s digital marketing landscape, establishing a powerful online presence is more than just a checkbox—it’s a strategic investment. For companies in Charleston, West Virginia, leveraging social media marketing is essential to build brand awareness, reach your target audience, and stay competitive in a shifting online economy. With the right marketing strategy, your business can experience a measurable return on investment—and it doesn’t take months to start seeing results. In fact, with expert help, your brand can begin transforming its digital presence in as little as fiv e days. This comprehensive guide explores how Charleston-area businesses can harness professional social media management to increase visibility, improve customer experience, and generate qualified leads. Boost Your Brand Visibility Through Strategic Social Media For Charleston businesses navigating today’s complex online marketing landscape, cutting through the noise requires a combination of content creation, search engine optimization, and visually compelling web design. Whether you’re a local boutique or a growing multimedia company, aligning your social media content with your brand identity builds credibility and strengthens customer loyalty. Define Your Target Audience With Analytics-Driven Insights Successful businesses don’t guess—they analyze. Through robust data analysis and keyword research , Charleston organizations can better understand their target audience : Demographics: Age, income, and employment data provide targeting clarity. Psychographics: Understand customer behavior, values, and lifestyle preferences. Digital Behavior: Use analytics and tools like Google Search Engine insights to track how your audience engages with content. For example, a local insurance agency might find that their email marketing campaigns resonate most with residents ages 35–60 who engage with health-related content on Facebook. Design a Content Calendar With ROI in Mind Content without strategy leads to wasted budget. A well-designed content marketing plan includes: Platform-specific timing for optimal visibility Integration with local events like Bridge Day or Capitol Market pop-ups A blend of branded posts, educational materials, and community highlights Strategic use of email newsletters and search engine marketing (SEM) Each post becomes part of a larger ecosystem aimed at lead generation, engagement, and conversion. Use Engaging Visuals to Strengthen Brand Recognition From logo design to video production, investing in high-quality visuals enhances brand awareness and increases user retention across platforms: Showcase local pride using Charleston landmarks and the Appalachian landscape Keep your visuals consistent with your website’s user interface and mobile app design Incorporate copywriting that reflects your values and tone A downtown coffee shop might use weekly visuals that combine their drinks with shots of the New River Gorge, creating emotional and geographic resonance with their audience. Optimize Engagement Through Content Strategy Digital success isn’t just about reach—it’s about relationships. Building meaningful connections through storytelling and behavior-based targeting keeps your brand top-of-mind: Share the journey of your company, including partnerships with West Virginia University or local nonprofits Incorporate user-generated content to build community trust Leverage tools like SocialBee or Hootsuite for content scheduling and project management These efforts improve your reputation, foster loyalty, and reduce advertising waste by focusing on content that performs. Analyze Performance Data and Adapt Quickly Without metrics, you're just guessing. Use analytics platforms like Google Analytics, Facebook Insights, and CRM-integrated dashboards to track: Click-through rates and conversion from search engine traffic Performance by device (mobile vs. desktop) How different content types perform in terms of engagement, visibility, and shares If your online advertising on Instagram is outperforming Facebook in South Charleston, shift resources accordingly. The goal is consistent optimization and higher marketing efficiency. Tap Into Influencer Marketing for Local Reach I nfluencer partnerships offer massive potential for growing brands: Work with Charleston-based creators who align with your company culture and audience Promote exclusive local experiences or flexible spending account perks Build long-term partnerships instead of one-off promos Influencer collaborations should be measured through UTM-tracked links, data dashboards, and attribution models to understand their role in your sales funnel. Monitor and Improve Your Online Reputation Reputation management isn't optional—it's essential: Use automated software to track reviews across platforms Respond quickly with brand-aligned messaging Share positive reviews via your website , email marketing , and social posts Embed real-time customer feedback into your strategic planning A local health insurance provider, for instance, could post weekly testimonials and real-time claim resolution stories to strengthen community trust. Maximize Platform Features for Charleston Market Each platform offers unique tools: Facebook Shops for retail Instagram Reels for mobile marketing LinkedIn Articles for B2B insights Pinterest Boards for wedding or home services TikTok for trending, creative visibility Don’t just post—leverage each platform’s ad ecosystem, retargeting features, and audience segmentation for deeper impact. Five-Day Social Media Kickstart Plan for Charleston Businesses Day 1 – Strategic Planning & Audit Evaluate current content, brand voice , and audience data Align efforts with broader marketing communications goals Day 2 – Design & Profile Optimization Refresh graphics, website design , and bios for brand consistency Connect profiles to mobile apps or loyalty programs Day 3 – Content Development Build templates for recurring campaigns Create Charleston-specific visuals and branded short-form videos Day 4 – Community Building Partner with local influencers , engage in Charleston-based Facebook Groups Set up brand tracking and social listening tools Day 5 – Analytics Setup Identify KPIs, reporting structure, and CRM integration Begin A/B testing content and advertising campaigns Ready to See Real ROI From Social Media? Whether you’re a retail shop in downtown Charleston or a software development startup in Kanawha City, your audience is online—and they’re looking for businesses just like yours. Our expert team helps businesses in West Virginia develop custom digital marketing strategies that merge creativity , research , and proven frameworks for real impact. We specialize in website optimization , reputation management , and influencer marketing , all tailored to your budget and business goals. Schedule a free consultation to see how we can elevate your online presence in just five days—and turn social media into your best-performing sales and engagement tool. Would you like a shortened version or meta description next?

Expert Social Media Management Services in Charleston, WV

By Sean Hyde • June 11, 2025

In today’s digital marketing landscape, establishing a powerful online presence is more than just a checkbox—it’s a strategic investment. For companies in Charleston, West Virginia, leveraging social media marketing is essential to build brand awareness, reach your target audience, and stay competitive in a shifting online economy. With the right marketing strategy, your business can experience a measurable return on investment—and it doesn’t take months to start seeing results. In fact, with expert help, your brand can begin transforming its digital presence in as little as fiv e days. This comprehensive guide explores how Charleston-area businesses can harness professional social media management to increase visibility, improve customer experience, and generate qualified leads. Boost Your Brand Visibility Through Strategic Social Media For Charleston businesses navigating today’s complex online marketing landscape, cutting through the noise requires a combination of content creation, search engine optimization, and visually compelling web design. Whether you’re a local boutique or a growing multimedia company, aligning your social media content with your brand identity builds credibility and strengthens customer loyalty. Define Your Target Audience With Analytics-Driven Insights Successful businesses don’t guess—they analyze. Through robust data analysis and keyword research , Charleston organizations can better understand their target audience : Demographics: Age, income, and employment data provide targeting clarity. Psychographics: Understand customer behavior, values, and lifestyle preferences. Digital Behavior: Use analytics and tools like Google Search Engine insights to track how your audience engages with content. For example, a local insurance agency might find that their email marketing campaigns resonate most with residents ages 35–60 who engage with health-related content on Facebook. Design a Content Calendar With ROI in Mind Content without strategy leads to wasted budget. A well-designed content marketing plan includes: Platform-specific timing for optimal visibility Integration with local events like Bridge Day or Capitol Market pop-ups A blend of branded posts, educational materials, and community highlights Strategic use of email newsletters and search engine marketing (SEM) Each post becomes part of a larger ecosystem aimed at lead generation, engagement, and conversion. Use Engaging Visuals to Strengthen Brand Recognition From logo design to video production, investing in high-quality visuals enhances brand awareness and increases user retention across platforms: Showcase local pride using Charleston landmarks and the Appalachian landscape Keep your visuals consistent with your website’s user interface and mobile app design Incorporate copywriting that reflects your values and tone A downtown coffee shop might use weekly visuals that combine their drinks with shots of the New River Gorge, creating emotional and geographic resonance with their audience. Optimize Engagement Through Content Strategy Digital success isn’t just about reach—it’s about relationships. Building meaningful connections through storytelling and behavior-based targeting keeps your brand top-of-mind: Share the journey of your company, including partnerships with West Virginia University or local nonprofits Incorporate user-generated content to build community trust Leverage tools like SocialBee or Hootsuite for content scheduling and project management These efforts improve your reputation, foster loyalty, and reduce advertising waste by focusing on content that performs. Analyze Performance Data and Adapt Quickly Without metrics, you're just guessing. Use analytics platforms like Google Analytics, Facebook Insights, and CRM-integrated dashboards to track: Click-through rates and conversion from search engine traffic Performance by device (mobile vs. desktop) How different content types perform in terms of engagement, visibility, and shares If your online advertising on Instagram is outperforming Facebook in South Charleston, shift resources accordingly. The goal is consistent optimization and higher marketing efficiency. Tap Into Influencer Marketing for Local Reach I nfluencer partnerships offer massive potential for growing brands: Work with Charleston-based creators who align with your company culture and audience Promote exclusive local experiences or flexible spending account perks Build long-term partnerships instead of one-off promos Influencer collaborations should be measured through UTM-tracked links, data dashboards, and attribution models to understand their role in your sales funnel. Monitor and Improve Your Online Reputation Reputation management isn't optional—it's essential: Use automated software to track reviews across platforms Respond quickly with brand-aligned messaging Share positive reviews via your website , email marketing , and social posts Embed real-time customer feedback into your strategic planning A local health insurance provider, for instance, could post weekly testimonials and real-time claim resolution stories to strengthen community trust. Maximize Platform Features for Charleston Market Each platform offers unique tools: Facebook Shops for retail Instagram Reels for mobile marketing LinkedIn Articles for B2B insights Pinterest Boards for wedding or home services TikTok for trending, creative visibility Don’t just post—leverage each platform’s ad ecosystem, retargeting features, and audience segmentation for deeper impact. Five-Day Social Media Kickstart Plan for Charleston Businesses Day 1 – Strategic Planning & Audit Evaluate current content, brand voice , and audience data Align efforts with broader marketing communications goals Day 2 – Design & Profile Optimization Refresh graphics, website design , and bios for brand consistency Connect profiles to mobile apps or loyalty programs Day 3 – Content Development Build templates for recurring campaigns Create Charleston-specific visuals and branded short-form videos Day 4 – Community Building Partner with local influencers , engage in Charleston-based Facebook Groups Set up brand tracking and social listening tools Day 5 – Analytics Setup Identify KPIs, reporting structure, and CRM integration Begin A/B testing content and advertising campaigns Ready to See Real ROI From Social Media? Whether you’re a retail shop in downtown Charleston or a software development startup in Kanawha City, your audience is online—and they’re looking for businesses just like yours. Our expert team helps businesses in West Virginia develop custom digital marketing strategies that merge creativity , research , and proven frameworks for real impact. We specialize in website optimization , reputation management , and influencer marketing , all tailored to your budget and business goals. Schedule a free consultation to see how we can elevate your online presence in just five days—and turn social media into your best-performing sales and engagement tool. Would you like a shortened version or meta description next?