Instagram Ad Ideas to Improve Conversions
Instagram Ad Ideas to Improve Conversions
Are you getting lackluster results from Instagram ads? Do you struggle to create ads that resonate with your target audience?
In this article, you’ll learn how to create Instagram ads that generate more leads and sales.
Source: socialmediaexaminer.com
What Are Instagram Ads?
With 200 million Instagrammers visiting a minimum of one business profile on the platform regularly, Instagram is the significant social media platform for marketers to promote their brands, businesses & products.
Instagram ads are the paid feed posts, short videos, carousels, stories that brands can use to reach out to the desired audience.
Though they look like regular Instagram content, ads on Instagram are labeled as 'Sponsored.' You can use CTAs like 'Swipe Up,' 'Sign in,' 'Shop now,' to entice your users to visit your website or to buy your product.
As a visual storytelling platform, Instagram ads are images or sets of images or videos accompanied by text.
Primarily utilized to grow website traffic, brand exposure, generate new leads, and move current leads down the sales funnel, Instagram ads help brands reach more extensive and more targeted audience.
Source: statusbrew.com
Use simple designs to stand out
A smartphone screen doesn't provide a lot of space for your advertising masterpiece. When it comes to getting users' attention, a minimalist approach is usually the most effective.
Try paring your ads down to a few visual elements as possible. Great ads can be nothing more than an image of your product with some simple text, or even just text on a contrasting background!
This Risedesk ad has an image that says everything it needs to with only two parts: an image of the product and a short value proposition. Most of us can only dream of having a desk as uncluttered as the one in this ad, but that doesn't mean we can't give our audience an ad that's as clean and well organized as the desk we aspire to.
Source: blog.hootsuite.com
Keep Your Message Short & Straight
No one wants to spent time reading an ad, so your Instagram ad message should be short, crisp, engaging, and to the point. Mainly when you create an 'Instagram Story ad, 'sponsored' label is displayed on the top right corner of your post.
The label reveals that your post is your paid activity, and often when the viewers notice an ad, they have a tendency to tap or swipe away from your story.
To develop & place an ad on Instagram stories that can generate conversion, catchy & easy to read messages are vital.
Add text & images on the creative with easily digestible content. Check out nike Instagram story ads to get inspiration & understand the know-how of creating straightforward, astute content that delivers core messages aptly to diverse groups of prospects.
Source: statusbrew.com
Always use high-quality images when posting to Instagram
Whenever your brand posts something on Instagram, it should always match your brand identity, you should always be able to tell that you have a visual story because of the color, image type, and the overall quality.
For example, Tacobell’s Instagram is full of bright colors, bold graphics, and of course their great food. When this is the overall theme throughout the Instagram, when people scroll through their feed, it makes it look professional, enticing, and makes people want to be involved. They even have reached out to influencers for the creation of sponsored blog posts.
Just think before you post, are the images you’re about to post actually in line with your brand?
Source: thenextweb.com
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Take advantage of Instagram’s retargeting ad campaigns
One thing many brands actually don’t take part in is retargeting campaigns that focus on individuals who have actually visited the site during a previous campaign but did not buy something. This could entice those same individuals to visit again and finally buy what they were looking for.
Even Instagram has made a comment about this, basically stating that because of how popular and versatile Instagram ads are, they allow you to target specific groups of individuals that follow you to make sure the most likely individuals to purchase from you are seeing the content right in front of them.
Instagram ads and retargeting campaigns will also make it much easier to see exactly who is enjoying what kind of content they are seeing from your brand.
Source: thenextweb.com
Use influencers/content creators
Instagram’s Creator Studio and how much money it’s spending on influencers in 2022!), it’s time to start looking into content creators when it comes to your ads.
The biggest tip we can give when it comes to working with content creators is to find people who are genuine, like your brand already, and have an engaged audience.Just because someone has a mass amount of followers doesn’t mean that their followers actually engage a lot with their content. Once you find your content creator, create a long-term relationship with them! It’ll help both of your accounts in the long run and is the perfect way to present your ads.
Source: flick.tech
Have a visually consistent Instagram feed
Instagram is a visually driven platform that rewards aesthetically pleasing content. Although glossy perfection is falling out of style, the heart of Instagram is visual content and that will never change.
Today, users gravitate towards authentic expression and diverse perspectives.
Visually, high-saturation filters and perfectly positioned avocado toasts have been replaced with candid shots, muted, earthy tones, and a low-key editing style.
A popular look is to reduce highlights and increase the brightness of photos, without touching the colors themselves too much, resulting in a natural look. Some people even go for a “ no-edit edit But more important than following any specific editing style is to have a visually consistent feed.
According to a WebDam social media report, 60% of the best-performing brands on Instagram have a consistent look every time they post.
Your look should match with your brand identity and appeal to the audience you're trying to attract.
Five Minute Journal as an example. Their feed evokes a feeling of calm, thoughtful reflection just like their brand.
Glossier , on the other hand, is consistent and authentic by posting product photos, closeups and memes that are candid and natural. Without fancy editing and professional photoshoots, their content seems down-to-earth and approachable.
To achieve a consistent look (whether you're going for a polished feel, or the no-edit edit), using photo editing apps like VSCO Cam and Adobe Lightroom is key. Vintage camera apps, such as Huji Cam, which purposefully add grain and dust to your photos can also give you an enviable aesthetic, popular especially with Gen Z.
Source: brandwatch.com
Activate Instagram Reels
Talking about videos, have you utilized the power of Instagram Reels already? This video feature has been out and about since last year and became immensely popular on Instagram. It's a clone of TikTok's fun videos that lets your brand engage with the community in short clips up to 30 seconds.
The app lets you play with creative tools and adding effects and music so your video can become an absolute rockstar on Instagram.
Let yourself be creative and activate your Instagram reels for showing your brand's authenticity. For example, you can open the curtains and show what happens behind the scenes in an entertaining way. Here's a sample from Sephora:
From short tutorials, through introducing your team, to teaser product videos Instagram Reels can be a great playground to show off your brand. Here is a great example from GoPro on how you can use this feature to share eye-catching user-generated content.
Source: brandwatch.com
Conclusion
Instagram is a world full of amazing content, it’s a place where people can explore and businesses can thrive. Hopefully, this list has helped you find new ways where you can expand your business and help get more conversion rates from your Instagram ads.
When you put all of these tips in place, you’ll find out quite quickly how important they will be for the whole of your business. All in all, let us know what tips you want to see change your brand? Have you tried any of these tips yourself as well?
Source: thenextweb.com
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